Alok Darshan has nearly two decades of hands-on knowledge on multiple technology stacks encompassing Oracle, Microsoft, ERP’s (Oracle& Microsoft), Middleware, Data warehouse/ Analytics, Cloud, Enterprise Content Management, Customer Relationship Management, and Mobility. He has led Application business practice for industry majors such as HCL and Steria for many years. Geographically, he has worked in India, the US, Europe, and the Middle East. He has sound knowledge of Retail, Telco, BFSI, and the Utility sector. In terms of clients, he has worked for British Telecom, NHS, various APDRPs in India, GE Environmental Services, Ministry of Justice, Airtel, Tesco, Morrison, Pernord record, QIB, Etisalat, and many more, He is a management graduate from IIM Bangalore and certified data scientist from Standford.

Technically sophisticated and business savvy strategist with a pioneering career reflecting strong leadership qualifications coupled with demonstrated capability to business development and delivery of IT Solutions and Support to customers globally and expanding the US-based Fortune 100 clients (HP, Apple, NCR, KIA Motors,..) large offshore development center (ODC) and large development projects in varied technologies & platforms from legacy to leading edge. Has deep experience in IT planning, architecture, development, integration, security, compliance, risk management, and customer experience in leading-edge technologies on product or bespoke solutions and deployments using various industry standards, methodologies, and templates. Work experience consists of a healthy mix of consulting and end-user computing to provide optimal solution propositions for smart technology enablement for effective Go-To-Market and organizational management.

As a marketing and brand management professional, Archana has promoted, maintained, and fostered a synergistic brand image through all mediums: print, digital, social media, public relations, communication channels, editorials, events, and advertising. As a partner to the organization’s growth and revenue enhancement, have liaised with the category head to design effective promotions for different TGs and products. To persuade prospects, she has effectively managed and created collaterals for private labels and international brands, like GNC and Yves Rocher's well-known international labels. She has also been actively involved in customer retention by diffusing customer discontent at the store and online levels. As an experienced corporate communications professional, Archana's expertise lies in engaging customers, enhancing customer touch points, and improving UI and UX for the consumer on digital mediums, which includes effervescent social media. As a content specialist, she breezes through content editing for blogs, websites, press releases, social media, newsletters, and marketing collaterals. As a communication specialist, she can manage different stakeholders while engaging in internal and corporate communications. Archana is proficient in managing press conferences and events.